Portion type snus was first introduced as Tre Ankare in 1977 by the Swedish Tobacco Company, now known at Swedish Match, and has grown to be the most popular form for a couple of reasons. First, it made Swedish snus easier to use. Until the introduction of Tre Ankare portion, you would have to get your fingers dirty in order to use snus. With the introduction of the portion, all you had to do was place a pre measured, packaged portion under your upper lip and enjoy. It is also easier to remove once you’re done with it. Second, portions allowed snus to cross the gender barrier by making it easier to use. Out of the over 1 million snus users in Sweden alone, women make up about 10% of them and that percentage is continually growing. With markets not only in Sweden and Norway but in North America, Europe and Asia, Swedish snus as a whole is becoming more and more popular.
UK Snus
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